we did
Window podiums cladded with Pietra di Vicenza stone, round table with hand-made engraved brass top and pocket doors made with glass and natural maple.
VIP Area
Custom-upholstered armchairs and sofa, all the hanging systems cladded with leather, modular coffee table made in travertine.
Prêt-a-porter area
All the hanging systems, custom-designed bookcase, all the velvet cladded wardrobes built on a base of Pietra di Vicenza stone.
Fitting room
All the custom-made wardrobes and free-standing furnishings.


SOHO Flagship Store, New York

creative concept



go to the behind the scene

At the entrance, detail of the podium made with Pietra di Vicenza stone and the travertine floor pattern.

The entrance boasts a one-of-a-kind vintage Venini glass chandelier. Made in the 1950's, the piece hangs above a polychromatic travertine floor.

"Three to Five supported the work of studiolucaguadagnino very well in this sartorial project. Starting from the furniture, up to the installation of wall fabrics, Three to Five was the reliable counterpart, the operative hand to create this unique space."


Movie director Luca Guadagnino began this project by viewing vintage 70’s photographs of the Rolling Stones recording an album on the Cote D’Azur. The images showed the home’s interior to have sumptuous divans, lofty ceilings and chevron parquetry all reflecting two aspects that Redemption holds close – its European identity and rock 'n' roll sensibility.

The main room features a continuous wardrobe lined with Dedar velvet and a lounge area with leather sofas and two vintage Gio Ponti armchairs, also upholstered in Dedar fabric.

At the entrance the custom-designed pocket doors are made of glass and maple. 

A view of the evocative corridor to the prêt-à-porter room with handrails in burgundy leather.